People are visual creatures. In this digital world, there’s an abundance of stimuli being thrown at them. When potential customers land at your virtual doorstep, one of the first things their eyes are drawn to is how your products look. Stunning product images become the face of your brand and are the DNA of any successful e-commerce site.
According to weebly.com, after conducting a study of e-commerce shoppers in the age group 16 to 55 years, over 75% of them stated that product images influence their buying decision. And did you know that people form their first impression within 50 milliseconds? No content, however dynamic it is, can beat that. But images can!
Quality product photographs play a vital role in capturing customers’ attention in those first few vital seconds. But they also help by delivering an unbeatable customer experience thereby enhancing engagement levels, increasing retention and conversion rates, and driving a better return on investment (ROI). Product photography can make or break an e-commerce business, which is why it so essential.