Since we opened our studio in 2005, we’ve seen literally hundreds of new product photography websites popping out of nowhere to compete for new business. Some of them do a great job at getting to the top of the search engines. Some of them advertise ridiculously low prices. Some of them post great sample photos that they may or may not have actually sold to paying clients. Most of them look like a real bargain until you look closely and wisely.

If you are planning to have your product photos printed in a magazine, catalog or brochure, your printing company or graphic designer may request that your photos come with “clipping paths”.  In the simplest terms, drawing a clipping path on your product images is like creating an invisible “cookie cutter” right around the edges of the product being photographed. It defines the border between the edges of your products and the white background behind them.

Our original website served us very well for the last decade, but since our company has grown and changed dramatically over the years, we felt that it was time for a massive website overhaul.

If you’re used to seeing our original website, there are a few key differences you might notice…